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Website Battle

Two websites, six categories, one card. Find out who is actually ahead — and on what.

Free, no sign-up, and neither site is asked for permission — everything measured here is what any visitor or crawler can already see.

What is measured

Six categories, weighted towards what costs you traffic

Every figure comes from the same analysis behind a full IXSEO snapshot. Nothing here is a judgement about design or taste.

Speed

22%

How quickly the site becomes usable on a mid-range phone, as Google measures it.

Search

22%

Whether search engines can crawl the site, read it, and tell what each page is for.

AI visibility

18%

Whether an AI assistant answering a question about this business would find enough to quote.

Content

14%

Depth and structure of the writing — whether pages answer a question or just occupy a URL.

Technical

14%

The plumbing: HTTPS, redirects, compression, response times, broken links.

Accessibility

10%

Contrast, labelling and touch targets — how the site behaves for someone who needs it to.

Method

Why the losing card is the useful one

A number on its own tells you who won and nothing you can act on. “Sixty-one against sixty-eight” is a result; it is not a list of things to fix. So each side of a battle carries up to four traits, and every one of them is derived from a threshold rather than written by a language model — if a card says a website is invisible to AI assistants, there is a specific measurement behind it that we can produce on request.

That is also why the traits lead with problems rather than compliments. The comparison is worth running because of what it tells you about your own site, and a card that opens with praise reads like the website sold it to you.

Two things are deliberately absent. There is no security or email category, because the detail behind those is held back until somebody has proven they control the domain — a public scoreboard is not the place to relax that, and it is not our place to publish a stranger’s exposure. And there is no domain authority category, because it would need a third-party backlink index we do not hold. A category scored from nothing is worse than a category left out.

How people use it

Three reasons to run one

Against the competitor you keep losing to

If they outrank you, the gap is usually visible in one or two categories rather than spread across all six. This shows you which, which is the difference between a plan and a hunch.

Against your own site before a rebuild

Run the current site against a staging address, or against the same site after the work. Both results keep their own permanent link, so the before is still there to point at afterwards.

To settle it

Two agencies, two developers, two opinions. A measurement both sides can check beats an argument neither can win.

Common questions

Do I need permission from the other website?
No, and there is nothing to ask permission for. Every measurement here comes from what the site already publishes to anyone who visits it — the same pages a browser downloads and the same signals a search engine reads. No login is attempted, no form is submitted, nothing is probed that a normal visitor does not touch, and the site is fetched a handful of times rather than crawled. It is the same footing on which any search engine, price comparison site or AI assistant already reads it.
Why is my score lower than on other tools?
Most free scoring tools grade generously, because a low number makes a visitor leave. This one is weighted towards mobile — Google's measurement on a mid-range phone rather than a desktop run — and it includes AI visibility, which most tools do not measure at all. A site can be perfectly respectable on a desktop performance test and still score moderately here. That is the point: it is closer to how the traffic actually arrives.
Why does a category show a dash instead of a number?
Because it could not be measured, which is a different statement from scoring zero and is reported as such. The usual cause is a site that blocks automated visitors, or one slow enough that Google's measurement times out. Where a category is missing, its share of the overall figure is spread across the ones that were measured rather than counted as a failure. Below half the site being assessable, no overall figure is given at all.
Is the result the same if I run it again?
The scoring is deterministic, so the same evidence always produces the same score, the same traits and the same card. The evidence itself can move between runs — speed measurements vary with load, and a site changes. A rematch is a new comparison with its own permanent link rather than an overwrite of the old one, so a card you have already shared keeps showing what it showed.
Can I get the detail behind the scores?
Yes. Each side links to its full website intelligence snapshot, which lists the findings behind every category with an explanation of what was found and why it matters. The executive report — the prioritised version with a recommended order of work — is the part that asks for an email address.
Does a battle affect either website?
No. Nothing is changed, submitted or stored on either site. The only trace is a handful of requests in their server logs, which is what any visit leaves.
Free toolWebsite Intelligence CheckerOne website, every module, in full — including the ones a public battle deliberately leaves out.ServiceCompetitor IntelligenceA battle is a snapshot. This is the same comparison run properly, across a set of competitors, over time.IntelligenceGenerative Engine OptimisationThe category most sites score worst on, and what it takes to be quotable by an AI assistant.

Won or lost, the interesting part is why

A battle reads six categories. A full snapshot reads ten, names every finding behind them, and puts them in the order worth fixing.

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