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Reports

What you actually receive

Three deliverables, plus the free snapshot. They differ in scope and depth rather than in method — the same evidence rules and the same finding format apply to all of them.

View the demonstration reportRun a free snapshot

The most useful thing on this page is the demonstration report. It is a complete assessment of a fictional consultancy, written to the standard of a real engagement, and reading five minutes of it will tell you more about whether this is worth commissioning than any description of it could.

The reports below differ in scope. All of them use the same evidence rules, the same confidence levels, the same six-part finding structure and the same severity scale.

Deliverables

The three reports

Most engagements begin with the complete assessment. The focused reports suit organisations who already know where their question lies.

Full assessment

Complete Website Intelligence

Every module that applies to your site, reviewed by a person, prioritised by commercial impact, with a ninety-day roadmap. The report most engagements begin with.

Suits: Organisations that want the whole picture before deciding anything.

Focused assessment

GEO Report

Entity clarity, service definition, attribution, retrievability and external corroboration, assessed in depth with a plan for closing the structural gaps.

Suits: Organisations whose SEO foundations are sound and whose question is about generative discoverability.

Comparative assessment

Competitor Report

How you compare on coverage, positioning, structure and authority against named competitors, with every gap categorised by whether it is realistically closable.

Suits: Organisations planning where to compete, or trying to understand why somebody else keeps winning.

Free snapshot

Automated, immediate, genuinely useful

  • Real checks against your actual website
  • Indicative scores with their explanations
  • A selection of findings in the standard format
  • An executive summary preview
  • Honest statement of what could not be checked

No human review, a subset of findings, no roadmap, and detail withheld on anything requiring verification.

Paid report

Reviewed, complete, sequenced

  • Every finding, with the interpretation checked by a person
  • Prioritisation against your commercial position
  • Competitor context where the module applies
  • Growth opportunities separated from defects
  • A ninety-day roadmap with the reasoning for the order
  • Verified-level detail where ownership is demonstrated

The difference is depth and judgement, not a different assessment.

The hardest editorial decision in any report is what to leave out, and it is the one that determines whether the report gets acted upon.

Frequently asked questions

Do I have to buy a report to get anything useful?
No. The free snapshot produces genuine findings from real checks against your actual website — it is not a teaser with the substance withheld. What it does not include is human review, the complete set of findings, the roadmap, and detail on anything requiring verification.
Can I have a report in PowerPoint or Word?
Reports are web documents with a print stylesheet that produces a clean PDF from any browser. We do not maintain parallel formats, because a second version inevitably diverges from the first. Where a board presentation is needed, that can form part of the engagement.
How long does a report take to produce?
The automated assessment completes in about a minute. The human review, prioritisation and roadmap take considerably longer and depend on the size and complexity of the site. Timescales are agreed at the outset rather than promised in advance of knowing the scope.
Can we commission a report on a competitor?
You can run the public snapshot on any public website, since it examines only what that site publishes to every visitor. What you cannot obtain is verified-level detail about a domain you do not control, and we would decline an engagement whose purpose was building a dossier on somebody else.
Who owns the report?
You do, for use within your organisation and with your suppliers. Publishing it externally or presenting it as your own analysis is covered by the report usage terms, which are short and reasonable.

Start with the free snapshot

It produces real findings on your real website in about a minute, and it is the usual starting point for deciding whether a full report is warranted.

Analyse your websiteView the demonstration report