Report Usage

A report produced about your own website is yours to use. You may:

• circulate it internally without limit, including to boards, investors and colleagues;
• share it with your developers, your agency or a prospective supplier so they can quote against it;
• act on every finding without further permission, and without engaging us to implement it;
• quote from it externally with attribution to IXSEO;
• keep it indefinitely, subject to it becoming steadily less accurate as the website changes.

The reports are deliberately written to be implementable by somebody else. A document that only works if you also hire its author is not really a report, and we would rather earn the implementation than trap it.

• Resell a report, or supply it as a deliverable within a commercial engagement of your own without our agreement.
• Remove the attribution and present it as your own analysis.
• Publish it in a way that implies IXSEO endorses a product, supplier or third party.
• Alter findings, scores or wording and continue to attribute the result to us.
• Use a report about a competitor’s website in marketing directed at them or at their customers.
• Represent a score as a search-engine ranking, an official grade or a certification.

Agencies and consultants who want to use IXSEO reports as part of their own service should talk to us about it rather than work around this. It is a conversation we are happy to have and frequently do.

Scores are directional assessments based on the available evidence and should not be interpreted as search-engine rankings.

Scores are directional summaries of the evidence gathered, weighted by our own method. They are not comparable with any other tool’s scores, because every tool invents its own scale from whatever it happens to check. Comparing two scores from two providers compares two opinions.

Severity describes likely commercial impact rather than technical severity. A missing canonical tag on a page nobody visits is technically identical to one on your most valuable page and is not the same finding.

Confidence is stated on every finding and should be taken seriously. Low confidence means the conclusion is drawn from weaker evidence, usually because something could not be verified without access we did not have.

A report is a professional assessment at a point in time. It is not:

• a guarantee of rankings, traffic, revenue or AI citation;
• a certification, accreditation or compliance attestation;
• a penetration test, or evidence of security posture beyond the passive indicators it describes;
• a statement that a website is free of problems, since passive analysis establishes what is present rather than the absence of a fault;
• evidence in a dispute about a third party’s work, although it may reasonably inform one;
• a substitute for legal, financial or accessibility compliance advice.

Security Exposure findings identify publicly observable indicators and do not replace an authorised penetration test.

GEO assessments evaluate observable discoverability, structure, clarity and authority signals. They do not guarantee visibility or citations within third-party AI systems.

Findings reflect what was observable when the assessment ran. A website that is actively developed will begin diverging from the report immediately, and a report older than a few months should be treated as a record of a decision rather than a description of the current site.

The strategic parts age more slowly than the technical ones. Observations about positioning, coverage and commercial clarity usually remain valid for a year or more. Specific technical findings can be resolved — or reintroduced — in a single deployment.

The sample report published on this site describes a clearly fictional business and is labelled as a demonstration. It is not a real client, the findings are illustrative, and nothing in it should be read as a case study or as evidence of results. It exists so you can see the deliverable before committing to anything.