Report
What a generative system could establish about your business, and what it could not
An assessment of the observable signals — how clearly you are defined, how precisely your services are stated, whether your expertise is attributable, whether anything outside your control agrees.
GEO assessments evaluate observable discoverability, structure, clarity and authority signals. They do not guarantee visibility or citations within third-party AI systems.
There is a great deal of overstatement in this field. Services claiming to measure your visibility inside generative systems, scores purporting to represent your standing across all of them, guarantees of citation.
None of it is substantiable. There is no ranking table inside these systems to query, no provider exposes one, and prompting a model repeatedly measures the variance in its output rather than your position in anything.
What can be assessed rigorously is the input side: whether your organisation is identifiable, whether your services are individually defined, whether your claims are attributable and corroborated, whether your content is structured so a specific passage answers a specific question. That is what this report covers, and the work it produces holds regardless of which systems prevail.
Contents
The six areas assessed
Each corresponds to a question a system would need to resolve before it could describe you accurately.
Entity clarity
Whether the organisation is identified consistently and unambiguously across the site, formally described in structured data, and named the same way everywhere it appears.
Service definition
Whether each service is individually identifiable and specifically named, or presented as a general capability that no system could match to a particular need.
Audience and scope
Whether it is stated who you serve, where you operate and what falls outside your remit — the criteria a system would need to include you in a filtered answer.
Expertise attribution
Whether knowledge is attributed to identifiable people with stated backgrounds, or presented in an anonymous institutional voice that cannot be traced to anyone.
Retrievability
Whether content is arranged so a specific passage answers a specific question, or requires a reader to synthesise the answer from several paragraphs.
External corroboration
Whether anything outside your control describes you the same way, and where inconsistency between your site and external sources creates ambiguity.
There is no ranking table inside these systems to query. What there is, is a set of reasons a system would find you difficult to describe — and those can be removed.
Output
What the report gives you
The findings follow the same six-part structure as every IXSEO report, and the plan is arranged by dependency rather than by area. Entity foundations come first, because service definition built on an ambiguous entity does not compound.
A substantial part of the report concerns editorial and structural work rather than technical implementation, which surprises people expecting a schema exercise. Most organisations have a precision problem, not a markup problem.
Where the assessment finds the underlying search foundations are weak, the report says so and recommends addressing those first. GEO work on a site that cannot be crawled reliably is effort spent on something that will not compound.
Included
- A GEO score with a full explanation of what it reflects
- Findings across all six areas, in priority order
- A canonical entity description to work from
- Specific structured data recommendations, where warranted
- Attribution and expertise recommendations
- Content structure guidance for retrievability
- External consistency review against public sources
- A sequenced plan, ordered by dependency
Frequently asked questions
Does the report include a visibility score for ChatGPT or Gemini?
What do we get instead of a visibility score?
Should we buy this or the complete report?
How much of the work is structured data?
How quickly does this work show results?
See where your entity signals stand
The GEO module runs by default on the free snapshot. It is a reasonable indication of whether a full assessment would find much.