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The same assessment, pointed at a different problem

A founder wants to know whether the money is being wasted. A marketing director needs evidence that will survive a meeting. An ecommerce business has ten thousand pages and a faceted navigation problem. The method holds; the emphasis does not.

Analyse your websiteSee the services

There is a familiar kind of page on agency websites where an industry name has been substituted into otherwise identical copy. The ecommerce version and the SaaS version make the same claims about bespoke strategies and measurable growth, and neither says anything that could not be said about the other.

The pages below are not that. Ecommerce genuinely has problems that professional services firms do not have — faceted navigation generating tens of thousands of near-identical pages is not a problem a six-person consultancy will ever face. And a professional services firm has a problem no retailer has: expertise that is claimed everywhere and attributed nowhere.

By role

What you need from an assessment depends on what you are accountable for and who you have to convince.

Business ownersFor the person paying for it, who needs to know whether it is working and cannot evaluate the technical claims being made.Marketing teamsFor the people accountable for the number, who need evidence that will survive a conversation with development and finance.AgenciesFor firms who need an independent assessment, capacity on specialist work, or something credible to put in front of a sceptical client.

By sector

The framework is consistent. Where it points, and which findings matter, is not.

EcommerceProduct and category architecture, faceted navigation, product data, and the specific ways large catalogues undermine themselves.SaaSPositioning against categories buyers already search for, comparison searches, documentation as an asset, and trial conversion.Professional servicesExpertise that is claimed but not attributed, service clarity, regional relevance, and enquiry conversion for considered purchases.Multi-location businessesLocation pages that differ only by place name, consistency across external listings, and the internal politics of centralised content.

By situation

Sometimes the question is not what to improve. It is what went wrong, or why nothing is happening.

The website is not rankingWhere a site has been live for a while, work has been done, and it still does not appear. Usually one of a small number of causes.Traffic has declinedWhere something has changed and nobody can say what. Diagnosis before response, and how to tell a real decline from a measurement artefact.

A page that differs from another only by the industry named in it was written for a search engine, not for the person it claims to address.

Frequently asked questions

Do you specialise in a particular sector?
Not exclusively, and we are wary of firms that claim deep specialisation in eleven industries simultaneously. What is genuinely transferable is the method; what differs by sector is where the method points and which findings turn out to matter. These pages set out the differences we consistently encounter.
Our situation does not fit any of these.
Most do not fit neatly — an ecommerce business owned by its founder facing a traffic decline sits across three of these pages. They are entry points rather than categories. The assessment itself is the same regardless of which one you arrive through.
Are these different services?
No. The services are listed separately and are the same for everyone. These pages describe how the same work applies differently depending on your circumstances, which is a question of emphasis and sequencing rather than of scope.

Start with the website itself

Whatever your role, sector or situation, the free snapshot is the same starting point and takes about a minute.

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